Google Gadgets are dynamic web content that can be embedded on a web page. They can be added to and interact strongly with Google's iGoogle personalized home page (discontinued in November 2013, although iGoogle Gadgets still work on other websites) and the Google Desktop (discontinued in September 2011) application, as well as Google Wave (also no longer supported by Google) and Google Sites. Webmasters can add and customize a gadget to their own business or personal web site, a process called "syndication". Gadgets are developed by Google and third-party developers using the Google Gadgets API, using basic web technologies such as XML and JavaScript. == Multi-user persistent - Wave Gadgets == With the advent of Google Wave (now Apache Wave), gadgets became able to have persistent storage and multi-user capabilities and better state management. Gadgets using Google Wave in this way were simply known as 'Wave Gadgets'. For instance, a game written using a Google Gadget could use Google Wave technology to record a list of users and high scores without having to worry about how to permanently store the scores on a hosted server. The use of Google Wave would give the gadget multi-user and permanent storage capabilities. For example, scores could be stored in a Google Wave hosted permanently by Google at no cost to the user. As of early 2013, Google Gadgets were deprecated in Google Spreadsheets. Shortly after, they were removed from all spreadsheets. == Technology == Google Gadgets are written in XML and can have HTML and JavaScript components, and were able to use Google Wave. Here is an example of a Hello World program written using Google Gadget technology. Google Gadgets API is a Google API which allows developers to create Google Gadgets easily.
Cloud computing
Cloud computing is defined by the International Organization for Standardization (ISO) as "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on demand". It is commonly referred to as "the cloud". == Characteristics == In 2011, the National Institute of Standards and Technology (NIST) identified five "essential characteristics" for cloud systems. Below are the exact definitions according to NIST: On-demand self-service: "A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service provider." Broad network access: "Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, tablets, laptops, and workstations)." Resource pooling: " The provider's computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand." Rapid elasticity: "Capabilities can be elastically provisioned and released, in some cases automatically, to scale rapidly outward and inward commensurate with demand. To the consumer, the capabilities available for provisioning often appear unlimited and can be appropriated in any quantity at any time." Measured service: "Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported, providing transparency for both the provider and consumer of the utilized service. By 2023, the International Organization for Standardization (ISO) had expanded and refined the list. == History == The history of cloud computing extends to the 1960s, with the initial concepts of time-sharing becoming popularized via remote job entry (RJE). The "data center" model, where users submitted jobs to operators to run on mainframes, was predominantly used during this era. This period saw broad experimentation with making large-scale computing power more accessible through time-sharing, while optimizing infrastructure, platforms, and applications to improve efficiency for end users. The "cloud" metaphor for virtualized services dates to 1994, when it was used by General Magic for the universe of "places" that mobile agents in the Telescript environment could "go". The metaphor is credited to David Hoffman, a General Magic communications specialist, based on its long-standing use in networking and telecom. The expression cloud computing became more widely known in 1996 when Compaq Computer Corporation drew up a business plan for future computing and the Internet. The company's ambition was to supercharge sales with "cloud computing-enabled applications". The business plan foresaw that online consumer file storage would likely be commercially successful. As a result, Compaq decided to sell server hardware to internet service providers. In the 2000s, the application of cloud computing began to take shape with the establishment of Amazon Web Services (AWS) in 2002, which allowed developers to build applications independently. In 2006 Amazon Simple Storage Service, known as Amazon S3, and the Amazon Elastic Compute Cloud (EC2) were released. In 2008 NASA's development of the first open-source software for deploying private and hybrid clouds. The following decade saw the launch of various cloud services. In 2010, Microsoft launched Microsoft Azure, and Rackspace Hosting and NASA initiated an open-source cloud-software project, OpenStack. IBM introduced the IBM SmartCloud framework in 2011, and Oracle announced the Oracle Cloud in 2012. In December 2019, Amazon launched AWS Outposts, a service that extends AWS infrastructure, services, APIs, and tools to customer data centers, co-location spaces, or on-premises facilities. == Value proposition == Cloud computing can shorten time to market by offering pre-configured tools, scalable resources, and managed services, allowing users to focus on core business value rather than maintaining infrastructure. Cloud platforms can enable organizations and individuals to reduce upfront capital expenditures on physical infrastructure by shifting to an operational expenditure model, where costs scale with usage. Cloud platforms also offer managed services and tools, such as artificial intelligence, data analytics, and machine learning, which might otherwise require significant in-house expertise and infrastructure investment. While cloud computing can offer cost advantages through effective resource optimization, organizations often face challenges such as unused resources, inefficient configurations, and hidden costs without proper oversight and governance. Many cloud platforms provide cost management tools, such as AWS Cost Explorer and Azure Cost Management, and frameworks like FinOps have emerged to standardize financial operations in the cloud. Cloud computing also facilitates collaboration, remote work, and global service delivery by enabling secure access to data and applications from any location with an internet connection. Cloud providers offer various redundancy options for core services, such as managed storage and managed databases, though redundancy configurations often vary by service tier. Advanced redundancy strategies, such as cross-region replication or failover systems, typically require explicit configuration and may incur additional costs or licensing fees. Cloud environments operate under a shared responsibility model, where providers are typically responsible for infrastructure security, physical hardware, and software updates, while customers are accountable for data encryption, identity and access management (IAM), and application-level security. These responsibilities vary depending on the cloud service model—Infrastructure as a Service (IaaS), Platform as a Service (PaaS), or Software as a Service (SaaS)—with customers typically having more control and responsibility in IaaS environments and progressively less in PaaS and SaaS models, often trading control for convenience and managed services. == Adoption and suitability == The decision to adopt cloud computing or maintain on-premises infrastructure depends on factors such as scalability, cost structure, latency requirements, regulatory constraints, and infrastructure customization. Organizations with variable or unpredictable workloads, limited capital for upfront investments, or a focus on rapid scalability benefit from cloud adoption. Startups, SaaS companies, and e-commerce platforms often prefer the pay-as-you-go operational expenditure (OpEx) model of cloud infrastructure. Additionally, companies prioritizing global accessibility, remote workforce enablement, disaster recovery, and leveraging advanced services such as AI/ML and analytics are well-suited for the cloud. In recent years, some cloud providers have started offering specialized services for high-performance computing and low-latency applications, addressing some use cases previously exclusive to on-premises setups. On the other hand, organizations with strict regulatory requirements, highly predictable workloads, or reliance on deeply integrated legacy systems may find cloud infrastructure less suitable. Businesses in industries like defense, government, or those handling highly sensitive data often favor on-premises setups for greater control and data sovereignty. Additionally, companies with ultra-low latency requirements, such as high-frequency trading (HFT) firms, rely on custom hardware (e.g., FPGAs) and physical proximity to exchanges, which most cloud providers cannot fully replicate despite recent advancements. Similarly, tech giants like Google, Meta, and Amazon build their own data centers due to economies of scale, predictable workloads, and the ability to customize hardware and network infrastructure for optimal efficiency. However, these companies also use cloud services selectively for certain workloads and applications where it aligns with their operational needs. In practice, many organizations are increasingly adopting hybrid cloud architectures, combining on-premises infrastructure with cloud services. This approach allows businesses to balance scalability, cost-effectiveness, and control, offering the benefits of both deployment models while mitigating their respective limitations. == Challenges and limitations == One of the primary challenges of cloud computing, compared with traditional on-premises systems, is maintaining data security and privacy. Cloud users entrust their sensitive data to third-party providers, who may not have adequate measures to protect it from unau
Framework Convention on Artificial Intelligence
The Framework Convention on Artificial Intelligence and Human Rights, Democracy and the Rule of Law (also called Framework Convention on Artificial Intelligence or AI convention) is an international treaty on artificial intelligence. It was adopted under the auspices of the Council of Europe (CoE) and signed on 5 September 2024. The treaty aims to ensure that the development and use of AI technologies align with fundamental human rights, democratic values, and the rule of law, addressing risks such as misinformation, algorithmic discrimination, and threats to public institutions. More than 50 countries, including the EU member states, have endorsed the Framework Convention on Artificial Intelligence. == Background == The development of the Framework Convention on AI emerged in response to growing concerns over the ethical, legal, and societal impacts of artificial intelligence. The Council of Europe, which has historically played a key role in setting human rights standards across Europe, initiated discussions on AI governance in 2020, leading to the drafting of a binding legal framework. The process of creating the Framework Convention began in 2019 with the ad hoc Committee on Artificial Intelligence (CAHAI) assessing the feasibility of the instrument. In 2022, the Committee on Artificial Intelligence (CAI) took over the process, drafting and negotiating the text of the Convention. The treaty is designed to complement existing international human rights instruments, including the European Convention on Human Rights and the Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data. == Structure and content == The Convention establishes fundamental principles for AI governance, including transparency, accountability, non-discrimination, and human rights protection through eight chapters and 26 articles. Adopted in 2024, this landmark treaty addresses AI governance through seven core principles and detailed implementation mechanisms. It mandates risk and impact assessments to mitigate potential harms and provides safeguards such as the right to challenge AI-driven decisions. It applies to public authorities and private entities acting on their behalf but excludes national security and defense activities. Implementation is overseen by a Conference of the Parties, ensuring compliance and international cooperation. Activities within the AI system lifecycle must adhere to seven fundamental principles, ensuring compliance with human rights, democracy, and the rule of law. The treaty also establishes remedies, procedural rights and safeguards, and risk and impact management requirements to promote accountability, transparency, and responsible AI development. The treaty consists of five chapters. Chapter I contains general provisions. Chapter II states the general obligation to protect human rights and the integrity of democratic processes and respect of the rule of law. The main principles and rights are contained in Chapter III, which consists of Articles 6 to 13. Chapter IV (Articles 14 to 15) sets up the legal remedies. Chapter V states the risk and impact management framework. Chapter VI facilitates the implementation criteria of the treaty. Chapter VII sets the co-operation and oversight mechanisms. Chapter VIII contains various concluding clauses. Article 1 declares the objectives of the treaty, to ensure that activities within the lifecycle of artificial intelligence systems are fully consistent with human rights, democracy and the rule of law. == Entry into force == The treaty will enter into force on the first day of the month following the expiration of a period of three months after the date on which five ratification made by five countries, including three member states of the Council of Europe. == Competing approaches == While the CoE's AI Convention represents a multilateral effort to regulate AI through a human rights-based approach, alternative frameworks have also been proposed. One notable example is the Munich Draft for a Convention on AI, Data and Human Rights, an initiative led by legal scholars and policymakers in Germany. The Munich Draft advocates for stronger safeguards against AI-related risks, emphasizing stricter data protection measures, accountability for AI developers, and explicit prohibitions on high-risk AI applications, such as mass surveillance and autonomous lethal weapons. Unlike the CoE convention, which focuses on balancing innovation with regulation, the Munich Draft takes a more precautionary stance, calling for tighter controls over AI deployment in sensitive domains. Other competing international efforts include the OECD’s AI Principles, the GPAI (Global Partnership on AI), and the European Union's AI Act, each of which offers different regulatory strategies to govern AI at regional and global levels. == Signatories == Signatories include Andorra, Canada, the European Union, Georgia, Iceland, Israel, Japan, Liechtenstein, the Republic of Moldova, Montenegro, Norway, San Marino, Switzerland, Ukraine, the United Kingdom, the United States, and Uruguay. == Endorsement == The treaty was widely endorsed by leading AI policy experts, including Stuart J. Russell, Virginia Dignum, Emma Ruttkamp-Bloem, Pascal Pichonnaz, Maria Helen Murphy, Angella Ndaka, Hannes Werthner, Katja Langenbucher, Gry Hasselbalch, Ricardo Baeza-Yates, Kutoma Wakunuma, Gianclaudio Malgieri, Oreste Pollicino, Nagla Rizk, Giovanni Sartor, Lee Tiedrich, Ingrid Schneider, Eduardo Bertoni, Garry Kasparov, Merve Hikcok, and Marc Rotenberg. The treaty was also endorsed by notable political leaders, including Theodoros Roussopoulos, President of the Parliamentart Assembly in the Council of Europe, and Christopher Holmes, Member of the House of Lords of the United Kingdom, and by the International Bar Association (IBA), and personally by Almudena Arpón de Mendívil, President of the IBA. The Center for AI and Digital Policy (CAIDP) has been carrying out a campaign to promote endorsement of the treaty by urging various countries to sign and ratify the treaty. The CAIDP further urged the countries to make a clear and firm commitment to ensure the full inclusion of the private sector under the treaty’s provisions.
Fei-Fei Li
Fei-Fei Li (Chinese: 李飞飞; pinyin: Lǐ Fēifēi; born July 3, 1976) is a Chinese-born American computer scientist best known for establishing ImageNet, the dataset that enabled rapid advances in computer vision in the 2010s. She is a professor of computer science at Stanford University, with research expertise in artificial intelligence, machine learning, deep learning, computer vision, and cognitive neuroscience. Li is a co-director of the Stanford Institute for Human-Centered Artificial Intelligence and a co-director of the Stanford Vision and Learning Lab, and served as Chief Scientist of AI/ML at Google Cloud and the director of the Stanford Artificial Intelligence Laboratory from 2013 to 2018. In 2017, she co-founded AI4ALL, a nonprofit organization working to increase diversity in the field of artificial intelligence. In 2023, Li was named one of the Time 100 AI Most Influential People. Li received the Intel Lifetime Achievements Innovation Award in 2017 for her contributions to artificial intelligence, and was elected member of the National Academy of Engineering, the National Academy of Medicine in 2020 and the American Academy of Arts and Sciences in 2021. In 2025, she was named as one of the "Architects of AI" for Time's Person of the Year. On August 3, 2023, Li was appointed to the United Nations Scientific Advisory Board, established by Secretary-General Antonio Guterres. In 2024, Li was included on the Gold House's most influential Asian A100 list. In 2024, she raised $230 million for a startup called World Labs, which she and three colleagues founded to develop a "spatial intelligence" AI technology that can understand how the three-dimensional physical world works. In 2026, World Labs raised $1 Billion. == Early life and education == Li was born in Beijing, China, in 1976 and grew up in Chengdu, Sichuan. She studied at Sichuan Chengdu No.7 High School. When she was 12, her father immigrated to Parsippany, New Jersey. When she was 16, Li and her mother joined him in the United States. While attending Parsippany High School, Li worked weekends at her family's dry-cleaning shop. She graduated from Parsippany High School in 1995. She was inducted into the hall of fame at Parsippany High School in 2017. Li pursued undergraduate study at Princeton University, where she received a Bachelor of Arts with a major in physics in 1999. Li completed her senior thesis, "Auditory binaural correlogram difference: a new computational model for Huggins dichotic pitch", under the supervision of Bradley Dickinson, professor of electrical engineering. During her years at Princeton, Li returned home most weekends to help run her family's dry cleaning business and worked as a dishwasher to supplement the family income. Li pursued graduate study at the California Institute of Technology, where she received a Master of Science in electrical engineering in 2001 and a Doctor of Philosophy in electrical engineering in 2005. Li completed her dissertation, "Visual Recognition: Computational Models and Human Psychophysics", under the primary supervision of Pietro Perona and secondary supervision of Christof Koch. Her graduate studies were supported by the National Science Foundation Graduate Research Fellowship and The Paul & Daisy Soros Fellowships for New Americans. == Career and research == From 2005 to 2006, Li was an assistant professor in the Electrical and Computer Engineering Department at the University of Illinois Urbana-Champaign, and from 2007 to 2009, she was an assistant professor in the Computer Science Department at Princeton University. She joined Stanford in 2009 as an assistant professor, and was promoted to associate professor with tenure in 2012, and then full professor in 2018. At Stanford, Li served as the director of Stanford Artificial Intelligence Lab (SAIL) from 2013 to 2018. Her research has focused on computer vision, deep learning, and cognitive neuroscience, with over 300 peer-reviewed publications. She became the founding co-director of Stanford's University-level initiative - the Human-Centered AI Institute, along with co-director Dr. John Etchemendy, former provost of Stanford University. The institute aligns with Li's aims to advance AI research, education, policy, and practice to improve the human condition. While at Princeton in 2007, Li led the development of ImageNet, a massive visual database designed to advance object recognition in AI. The project involved labeling over 14 million images using Amazon Mechanical Turk and inspired the ImageNet Large Scale Visual Recognition Challenge (ILSVRC), which catalyzed progress in deep learning and led to dramatic improvements in image classification performance. The database addressed a key bottleneck in computer vision: the lack of large, annotated datasets for training machine learning models. Today, ImageNet is credited as a cornerstone innovation that underpins advancements in autonomous vehicles, facial recognition, and medical imaging. On her sabbatical from Stanford University from January 2017 to fall of 2018, Li joined Google Cloud as its Chief Scientist of AI/ML and Vice President. At Google, her team focused on democratizing AI technology and lowering the barrier for entrance to businesses and developers, including the developments of products like AutoML. In September 2017, Google secured a contract from the Department of Defense called Project Maven, which aimed to use AI techniques to interpret images captured by drone cameras. Google told employees who protested the company's work on Project Maven that their role was "specifically scoped to be for non-offensive purposes". In June 2018, Google told employees it would not seek renewal of the contract. In internal emails which were later leaked to reporters, Li expressed enthusiasm for the Google Cloud role in Project Maven, but warned against mentioning its AI component, saying that military AI is linked in the public mind with the danger of autonomous weapons. Asked about those leaked emails, Li told The New York Times, "I believe in human-centered AI to benefit people in positive and benevolent ways. It is deeply against my principles to work on any project that I think is to weaponize AI." In the fall of 2018, Li left Google and returned to Stanford University to continue her professorship. In 2023, Li co-led the launch of the RAISE-Health (Responsible AI for Safe and Equitable Health) initiative at Stanford University in collaboration with Stanford medicine. The initiative aims to develop frameworks for the responsible use of artificial intelligence in healthcare, including clinical care, biomedical research, and patient safety. According to her Stanford profile, she has been on partial academic leave from January 2024 through the end of 2025 to focus on entrepreneurial ventures. In 2024, Li said there was a disparity between private-sector investment in AI and support for academic and government research, and called for greater public funding for scientific uses of the technology and for studying its risks. Li is also known for her non-profit work as the co-founder and chairperson of nonprofit organization AI4ALL, whose mission is to educate the next generation of AI technologists, thinkers and leaders by promoting diversity and inclusion through human-centered AI principles. The program was created in collaboration with Melinda French Gates and Jensen Huang. Prior to establishing AI4ALL in 2017, Li and her former student Olga Russakovsky, currently an assistant professor in Princeton University, co-founded and co-directed the precursor program at Stanford called SAILORS (Stanford AI Lab OutReach Summers). SAILORS was an annual summer camp at Stanford dedicated to 9th grade high school girls in AI education and research, established in 2015 till it changed its name to AI4ALL @Stanford in 2017. In 2018, AI4ALL has successfully launched five more summer programs in addition to Stanford, including Princeton University, Carnegie Mellon University, Boston University, University of California Berkeley, and Canada's Simon Fraser University. We are at a turning point. AI's influence continues to grow, but representation and inclusion of a diversity of researchers in the field does not. It's critical that we seize this moment to create structures that will support long-term, positive changes. This won't happen via a single mechanism or quick fix. It starts with early education and extends to the existing structures of power within academia, work cultures among current AI researchers, and gatekeeping functions of research publishing, to name a few levers of change. Li has been described as a "researcher bringing humanity to AI". Li was elected as a member of the American Academy of Arts and Sciences in 2021, the National Academy of Engineering in 2020, and the National Academy of Medicine in 2020. In a November 2023 interview with The Guardian, Li said that while she would not refer to herself as the "godmother
Kindwise
FlowerChecker, also known as Kindwise, is a company that uses machine learning to identify natural objects from images. This includes plants and their diseases, but also insects and mushrooms. It is based in Brno, Czech Republic. It was founded in 2014 by Ondřej Veselý, Jiří Řihák, and Ondřej Vild, at the time Ph.D. students. == Features & Tools == FlowerChecker offers multiple products. Plant.id is a machine learning-based plant identification API launched in 2018, with the plant disease identification API, plant.health, released in April 2022. The plant.id API is suitable for integration into other software, such as mobile apps or urban trees from remote-sensing imagery. Other products include insect.id, mushroom.id and crop.health are machine learning-based identification APIs for the identification of insects, fungi and economically important plants, respectively, and include also online public demos. The FlowerChecker app was discontinued in October 2024 after 10 years of successful operation. == Recognition == In 2019, FlowerChecker won the Idea of the Year award in the AI Awards organized by the Confederation of Industry of the Czech Republic. In 2020, an academic study comparing ten free automated image recognition apps showed that plant.id's performance excelled in most of the parameters studied. In an independent study comparing different image-based species recognition models and their suitability for recognizing invasive alien species, the plant.id achieved the highest accuracy compared to other tools. In a subsequent study, plant.id was utilized to evaluate urban forest biodiversity using remote-sensing imagery, achieving the highest accuracy in tree species identification among compared methods. The technology has also been referenced as an example of practical integration of AI-based plant identification into cross-platform precision agriculture systems. == Research activities == Flowerchecker cooperates with the Nature Conservation Agency of the Czech Republic on a biodiversity mapping project. FlowerChecker plans to adapt its services to participate in the control of invasive species. In 2022, the company entered a consortium to develop a weeder capable of in-row weed detection and removal. In 2025, it received funding for the development of a technology for the removal of invasive species.
Creately
Creately is a SaaS visual collaboration tool with diagramming and design capabilities designed by Cinergix. The application is mostly known for creating flowcharts, organization charts, project charts, UML diagrams, mind maps, and other business visuals. == History == The initial beta version of Creately was released by Chandika Jayasundara. Hiraash Thawfeek, Nick Foster and Charanjit Singh joined the project in the same year. Chandika Jayasundara is CEO of Cinergix. The headquarters of the company is located at Mentone, Victoria, Australia. == Features and reception == Creately provides predefined templates and diagram elements for incorporating in the projects. It provides drag and drop feature with which both predefined and custom made shapes can be included to build the desired diagram while the same workspace can be shared with multiple persons for collaboration. Some experts have reviewed the application by commenting on its lacking in accessible integration options as its downside. The company claims Creately to have integration feature with Slack, Confluence while not having the integration with Zapier and OneDrive yet. It is compatible with Google Drive and Dropbox. The software is available as both freemium and paid option.
Sense Networks
Sense Networks is a New York City based company with a focus on applications that analyze big data from mobile phones, carrier networks, and taxicabs, particularly by using machine learning technology to make sense of large amounts of location (latitude/longitude) data. In 2009, Sense was named one of "The 25 Most Intriguing Startups in the World" by Bloomberg Businessweek and was called "The Next Google" on the cover of Newsweek. In 2014, Sense Networks was acquired by YP, "the local search and advertising company owned by Cerberus Capital Management and AT&T." It was subsequently sold off to Verve in 2017 == History == Sense Networks was founded by Greg Skibiski in February 2006 (2003?) near his home in Northampton, Massachusetts. After establishing an office in NoHo, New York City near Silicon Alley, Skibiski recruited Alex Pentland, Director of Human Dynamics Research and former Academic Head of the MIT Media Lab, Tony Jebara, Associate Professor and Head of the Machine Learning Laboratory at Columbia University, and Christine Lemke, who would later become co-founders. Sense Networks investors include Intel Capital, Javelin Venture Partners, and Kenan Altunis. Founder Greg Skibiski was pushed out by lead investor Intel Capital in November 2009 following the company's B round of financing. During the same week, the company won the Emerging Communications Conference "Company to Watch" Award. The company has three published patent applications for analyzing sensor data streams: System and Method of Performing Location Analytics (US 20090307263), Comparing Spatial-Temporal Trails in Location Analytics (US 20100079336), and Anomaly Detection in Sensor Analytics (US 20100082301). The company was acquired by the Yellow Pages in 2014. This is a marketing conglomerate under AT&T and Cerberus Capital Management. == Products and services == The Citysense consumer application that shows hotspots of human activity in real-time from mobile phone location and taxicab GPS data was named by ReadWriteWeb (in The New York Times) as "Top 10 Internet of Things Products of 2009". The Cabsense consumer application that shows the best place to catch a New York City taxicab based on GPS data from the vehicle was launched in March 2010. The Macrosense platform is for mobile application providers and mobile phone carriers to analyze billions of customer location data points for predictive analytics in advertising and churn management applications. == Privacy and data ownership == The company allows users to opt-out of their service through their website, and users may monitor their profile through their application. The company does not collect identifiable data (such as phone numbers or names); it collects data received from cellphone to construct anonymous profiles of consumers. This anonymous data/profiles may then be sold to third parties. The company's privacy and data ownership policies are based on The New Deal on Data, as advocated by Alex "Sandy" Pentland, head of the Human Dynamics group at MIT.